Privacy Policy
Effective Date: March 15, 2026
FalPool LLC (“FalPool,” “we,” “us,” or “our”), based in Orlando, Florida, is committed to protecting your privacy. This Privacy Policy describes what information we collect from you, how we use and protect it, your rights, and our SMS practices. It applies to our website (falpool.com), quote/request forms, services, and communications.
1. Information We Collect
• Personal Information You Provide: Name, email address, phone number, service address, billing/payment details, project preferences (e.g., pool design specs), when you request quotes, schedule services, or contact us.
• Automatically Collected Information: IP address, browser/device type, pages visited, referral sources (via cookies and analytics tools like Google Analytics).
• SMS-Specific Information: Mobile phone number and your opt-in consent when you agree to receive texts via our forms.
2. How We Use Your Data We use your information to:
• Provide pool construction, remodeling, repairs, maintenance, quotes, scheduling, and customer support.
• Process payments and invoices securely.
• Send transactional SMS (e.g., appointment reminders, service updates, quote follow-ups) if you consent.
• Send promotional SMS (e.g., offers, discounts, new service announcements) only if you separately consent.
• Analyze website usage to improve services (non-personally identifiable).
• Comply with legal requirements.
3. SMS Opt-In Details We offer separate opt-in consents on our forms:
• Transactional/Informational Messages: For essential communications like quotes, reminders, updates, and service-related info.
• Promotional/Marketing Messages: For optional offers, promotions, and discounts (fully voluntary).
You may consent to one, both, or neither. Promotional consent is not required to receive quotes, services, or transactional messages. Consent is obtained via explicit, unchecked checkboxes with full disclosures (message types, frequency up to 4/month, rates apply, opt-out via STOP/HELP). We never condition services on promotional consent.
4. Cookies & Tracking Practices We use essential cookies (for site function), performance cookies (analytics via Google Analytics), and limited targeting cookies (remarketing). We do not respond to Do Not Track signals. You can manage cookies via browser settings or our cookie banner. No tracking for third-party sales.
5. Data Security & Handling We use industry-standard measures: encryption, secure payment processors (e.g., Stripe), access controls, monitoring, and regular reviews. No transmission/storage is 100% secure, but we take reasonable steps to protect your data.
6. Mobile Information Statement Your mobile phone number is collected only for consented SMS communications. We do not sell, rent, or share your number or opt-in consent with third parties for marketing. It is used solely by FalPool for the purposes you consented to.
7. User Rights You may:
• Access, correct, or delete your personal data.
• Opt out of marketing/SMS or withdraw consent anytime (does not affect prior services).
• Request restriction on processing.
Florida residents have rights under the Florida Digital Bill of Rights (FDBR), including knowing collected data, deletion requests, opt-out of targeted ads (we do not sell data), and correction. Contact us to exercise rights; we respond within legal timeframes.
8. Sharing Your Information We share data only with necessary service providers (e.g., payment processors, hosting, communication tools) under strict confidentiality agreements. No sharing for third-party marketing. Mobile opt-in data is never shared.
9. Children’s Privacy We do not knowingly collect data from children under 13. If discovered, we delete it promptly.
10. Retention We retain data as needed for services, legal compliance, or disputes. Payment data follows processor policies.
11. Changes & Contact We may update this policy; changes posted here with new effective date. Questions? info@falpool.com or call (407) 926-0201.